The New Product Innovation for Massachusetts Makes Cannabis Consumption More Accessible, Creative, and Social
FRAMINGHAM, MASSACHUSETTS, October 18, 2023 – melt ice cubes, Highdration Kitchen’s debut THC-infused brand innovation for Massachusetts’ consumers, first hit dispensary shelves in early August and is already making waves in the market. melt is now available at 15 retailers across the state and is connecting with a wide-range of cannabis customers from the hard core to the ‘canna-curious.’
The Boston Garden Dispensary is among the growing list of retailers carrying the new product innovation. "melt ice cubes take mocktails to the next level,” says Hanne Koerner, Boston Garden’s Supply Chain Manager and General Manager of its Athol location. “Discreet and delicious, my favorite combo has to be the Lime cubes mixed with a cold lemonade."
The product is well aligned with broader consumer trends toward non-alcoholic beverage consumption, THC-infused ready to drink beverages, and at-home mixology. Consumer feedback on social media reflects the brand’s unique appeal. “The future is now!” wrote one fan and others have called it a “game changer” and “a brilliant idea.”
Now that the brand has been launched and gaining market traction across the state, the company is ramping up its retail sales efforts. Graham Wilson, who combines extensive cannabis and beverage industry experience through his involvement with the Mass Beverage Association and the CannaBiz of Mass trade association, has recently joined the Highdration Kitchen team as head of sales for the melt brand.
“melt’s magic for retailers is that it creates new cannabis consumption occasions and appeals to a new breed of more social-oriented cannabis consumers,” says Wilson. “It’s also an ideal addition to any dispensary’s product mix as a lightweight, portable and well-priced beverage enhancer.”